Facebook

Overview:
Whether you use Facebook personally or for marketing purposes or both, keeping up to date with all the changes and new features offered by the main consumer and marketing network can be time consuming. This course will specifically look at how brands, companies and products should use Facebook in marketing activity from formulating a campaign strategy through to measuring results.

Course features:
Social media strategy using Facebook as a campaign tool
The right and wrong way to use Facebook
Facebook analytics – evaluating your campaign
Integration of Facebook with other networks and with traditional marketing and PR campaigns
Creating interesting and compelling content for a Facebook audience

Suitable for:
Those with some or limited knowledge of Facebook. The course will also look at some of the more advanced feature that Facebook offers for brand marketing so is therefore relevant for those already practicing social media marketing Facebook campaigns.

Twitter

Overview:
Twitter can be one of the simplest social media tools to use; but using it well and to good effect is another matter. This course offers hints and tips on how to get the most out of Twitter for both B2B and consumer sectors.

Course features:
Twitter campaign set up and best practice for ongoing management
Developing a Twitter content plan, tone and messaging
Building a strong Twitter community
Managing twitter activity within your work day
Evaluating impact made by Twitter
Integration with other social media marketing tools/digital activity

Suitable for:
Marketers, PR practitioners and in house teams that want to understand how to use this network effectively. Existing knowledge or prior use of Twitter not required. A general understanding of the network is an advantage but not a requirement.

Linked In

Overview:
Linkedin has become a very powerful networking tool. This course will help you understand how to get the most out of this great business tool for marketing your company, brand or service. The range of features will be explained and individual sectors will be looked at to show the scope of the network.

Course features:
Using Linked In is an individual
How to promote your business using Linked In
Marketing and recruitment features of the network
Integration with other social networks
Creating a Linked In campaign strategy
Evaluating your impact

Suitable for:
Those who want to get an in depth understanding of how Linkedin works; its features and benefits for business. Prior experience/knowledge of Linked In is an advantage but not a requirements

Costs

Starter Workshops for Linked In, Twitter and Facebook.

£59.00 plus VAT for each workshop for members of our supported professional bodies (CIM, CIPR, Bristol Media, PRCA, SWPRO). £75.00 plus VAT for each workshop for non members.
To book email hello@talkingheadsuk.co.uk