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Blogging for Business

Friday 22nd March 2013 9am until 12.30pm – Central London

£69 per delegate or £49 if you are a Social Heads client or candidate, CIPR, PRCA, Bristol Media, NUJ, IOIC or CiM member. Plus VAT

Booking reference: Blogging for Business

If you’re a marketing or communications professional who really wants to understand the strategic nature of corporate blogging, blogging for clients, or building relations with influential bloggers, then this new three-hour Blogging for Business course is ideally suited to you.

The Blogging for Business course aims to help you use corporate blogging best practice as part of your wider marketing strategy and highlight its benefits for thought leadership, lead generation and search engine ranking. We will also cover guest blogging and how to build relations with, and powerful links from, influential bloggers.

Our trainer, who picked up an award for blogging campaigns as early as 2007, will cover:

  • The business case for blogging
  • Blogging within the customer decision journey and sales funnel
  • What makes a good blog?
  • SEO 101
  • Case studies of good blogging
  • Guest blogging
  • Blog commentary
  • Blogger relations 101

About the trainer

Chris Lee is an independent social media and SEO strategist and trainer. While VP of Digital at consumer electronics firm Philips’ PR agency, Chris oversaw the global roll-out of its social media engagement strategy for its male grooming category.

As early as 2007 while marketing manager at tech agency Rainier PR (now Speed Communications), Chris’ team won the “Best Business Blog” award from Communicators in Business, a large part of the business case being Rainier’s consistent occupancy of the top three spots on Google for its targeted keywords.

Chris has trained brands and PR agencies alike on social media and SEO best practice since 2009 and has written for the University of Westminster’s New Media Knowledge website since 2008.

Make a Payment

To make a payment for your course please visit our make a payment page.

 

Strategic Social Media for marketing & communications professionals

Monday 15th Aril 2013 1:30pm  until 12.30pm – Engineers’ House, Clifton, Bristol

£69 per delegate or £49 if you are a Social Heads client or candidate, CIPR, PRCA, Bristol Media, NUJ, IOIC or CiM member. Plus VAT

Booking reference: Strategic Social Bristol

If you’re a senior marketing or communications professional who really wants to understand the strategic nature of social media and how it can be deployed for your clients or organisation, then this new three-hour strategic social media training package is ideally suited to you .

Our Strategic Social Media training course aims to demystify social media and put it into context alongside other marketing disciplines so that senior communications professionals leave the course feeling empowered to talk authoritatively about the strategic relevance of social media to their business or clients. Focussing solely on social media strategy, our social media trainer will cover the following strategic areas, including:

  • What is the function of communications in 2013
  • The psychology of social
  • What makes people behave how they do online?
  • The psychology of conversation
  • Mapping social media within wider marketing mix (SEO/inbound, content marketing)
  • Starting out: Building online strategies
  • The decision making process
  • Influencer relations
  • Channel overview (Facebook, Twitter, Google+, Pinterest, LinkedIn etc.)
  • Tailoring channels to strategy
  • Blogger relations 101
  • Social search
  • Team structures
  • Upselling to clients & billing inc monitoring and measurement
  • Case study
  • Refreshments & networking opportunities

About the trainer

Chris Lee is an independent social media and SEO strategist and trainer. While VP of Digital at consumer electronics firm Philips’ PR agency, Chris oversaw the global roll-out of its social media engagement strategy for its male grooming category.

As early as 2007 while marketing manager at tech agency Rainier PR (now Speed Communications), Chris’ team won the “Best Business Blog” award from Communicators in Business, a large part of the business case being Rainier’s consistent occupancy of the top three spots on Google for its targeted keywords.

Chris has trained brands and PR agencies alike on social media and SEO best practice since 2009 and has written for the University of Westminster’s New Media Knowledge website since 2008.

Make a Payment

To make a payment for your course please visit our make a payment page.