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The New Social Media Tools – Keeping Ahead of the Game!

21st June 2012, 9.30 am and 2pm, Clifton, Bristol (Ref NWM21)
10th July 2012, 1.30 pm, Covent Garden, London (Ref NSM10)

Instagram – an iPhone app that is taking the world of photo sharing by storm. Being used by an increasing number of brands and organisations in a variety of interesting ways.

Pinterest – an online pinboard where people can ‘pin’ images and video that they love. Many organisations are finding Pinterest to be a highly effective way to drive traffic to their website.

Storify – how to create stories using social media. Storify allows you to take what people post on social media and turn it into compelling stories.

Audioboo & Soundcloud – Learn how audio can be used effectively to create compelling content for your social media channel.

 

Three Hour Workshops, for Facebook, Twitter, Linked In, Hootsuite

Covent Garden, London

Linked In, 9th May, 9.30 am, (Ref LI1)
Twitter, 9th  May, 1.30 pm, (Ref T1)
Facebook, 10th July, 9.30 am, (Ref F10)

Clifton, Bristol

Hootsuite, 20th June, 9.30 am, (Ref H20)

Facebook Three Hour Workshop

Overview:
Whether you use Facebook personally or for marketing purposes or both, keeping up to date with all the changes and new features offered by the main consumer and marketing network can be time consuming. This course will specifically look at how brands, companies and products should use Facebook in marketing activity from formulating a campaign strategy through to measuring results.

Course features:
Social media strategy using Facebook as a campaign tool
The right and wrong way to use Facebook
Facebook analytics – evaluating your campaign
Integration of Facebook with other networks and with traditional marketing and PR campaigns
Creating interesting and compelling content for a Facebook audience

Suitable for:
Those with some or limited knowledge of Facebook. The course will also look at some of the more advanced feature that Facebook offers for brand marketing so is therefore relevant for those already practicing social media marketing Facebook campaigns.
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Courses

 

Twitter Three Hour Workshop

Overview:
Twitter can be one of the simplest social media tools to use; but using it well and to good effect is another matter. This course offers hints and tips on how to get the most out of Twitter for both B2B and consumer sectors.

Course features:
Twitter campaign set up and best practice for ongoing management
Developing a Twitter content plan, tone and messaging
Building a strong Twitter community
Managing twitter activity within your work day
Evaluating impact made by Twitter
Integration with other social media marketing tools/digital activity

Suitable for:
Marketers, PR practitioners and in house teams that want to understand how to use this network effectively. Existing knowledge or prior use of Twitter not required. A general understanding of the network is an advantage but not a requirement.

Courses

 

Linked In Three Hour Workshop

Overview:
Linkedin has become a very powerful networking tool. This course will help you understand how to get the most out of this great business tool for marketing your company, brand or service. The range of features will be explained and individual sectors will be looked at to show the scope of the network.

Course features:
Using Linked In is an individual
How to promote your business using Linked In
Marketing and recruitment features of the network
Integration with other social networks
Creating a Linked In campaign strategy
Evaluating your impact

Suitable for:
Those who want to get an in depth understanding of how Linkedin works; its features and benefits for business. Prior experience/knowledge of Linked In is an advantage but not a requirements

Courses

 

Hootsuite Three Hour Workshop

Designed for individuals who are managing two or more social platforms as well as those in agency teams where multiple staff are accessing and updating social media platforms on behalf of clients this course provides an overview of set up, implementation and evaluation of leading aggregation software tool Hootsuite.  Some basic knowledge of the principal social media platforms Twitter, Facebook and Linkedin is required.  Delegates are invited to bring their own laptops/tablets where they will have the chance to get set up on Hootsuite and start using this valuable time saving social media tool.


 

Costs

Starter Workshops for Linked In, Twitter and Facebook, Hootsuite, and the Newer Social Media Tools Workshop.

£69.00 plus VAT for each workshop for members of our supported professional bodies (CIM, CIPR, Bristol Media, PRCA, SWPRO). £85.00 plus VAT for each workshop for non members.
To book email hello@talkingheadsuk.co.uk

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