Our Trainers

Joanna’s career spans 17 years in PR and full service marketing agencies. As Head of PR for McCann Erickson Bristol she set up the specialist social media unit SoMe in 2009 and established the annual UK Social Media Marketers’ Index.
She now runs her own PR and social media agency, PurpleFish PR, which offers specialist social media expertise and senior PR consultancy services by integrating digital media channels with more

traditional communication methods. As a consultant to Social Heads (www.socialheads.co.uk) she provides social media implementation packages direct to businesses and creative agencies.  Joanna is a social media trainer to several of the South West’s leading PR and marketing agencies and has also run social media training sessions for the CIPR’s Communicator conference.

Jorgen Sundberg is a LinkedIn and Social Media in Recruitment trainer and Online Branding consultant.Previously a sales director at Red Commerce, the world’s largest SAP recruitment company, Jorgen helped achieve a turnover growth from £2 million to £55 million and a private equity

buy out worth £16 million. A regular conference and business school speaker, Jorgen has been interviewed and quoted in The Times, The Guardian and The Australian, dubbed a ‘social networking guru’ by the Mail on Sunday.

Running our September and October Bristol Courses.
She describes herself as a hybrid consultant-academic-trainer-practitioner with over 20 years’ experience working with major brands and a wide range of other organizations.  She is a Fellow of the Chartered Institute of Public Relations and has an excellent reputation for her expertise, particularly in social media, strategic communications, innovative campaigns and digital PR. Heather is a director and general secretary of the Motor Industry Public Affairs Association providing professional development and networking for 400 practitioners. With an extensive academic knowledge and her own

business, Applause Consultancy, Heather is one of the most qualified trainers in her field. A course director for the CIPR qualifications, she has developed an innovative online learning portal to support teaching at centres around the UK. Heather is a part-time lecturer at Bournemouth University, where she studying her PhD in career strategies in PR. She has presented at conferences and is a published author. She is currently writing The PR Toolkit – a ‘how-to book with brains’ – to be published in 2012. With a passion for lifelong learning and kaizen, Heather is a well known blogger and participant in social media. You can follow her on Twitter @greenbanana.

Drew Benvie is Group UK MD of Hotwire & founder of 33 Digital and one of the earliest practitioners of social media in corporate and consumer communications. Named as one of PR Week’s 29 under 29 and at the helm of an agency shortlisted for PR Week’s best new consultancy in the 2010 PR Week awards, Drew is one of the most experienced social media marketing consultants in the industry. Drew`s background is in corporate,

digital, technology and social media PR, having worked agency and client side for ten years. He runs UK and global campaigns for brands including FT.com, O2 Telefonica, Debenhams, Microsoft and Premier Inn and has built 33 Digital into a major force in the UK digital PR industry

Visit his blog http://theblogconsultancy.typepad.com/